• Women control or influence 85% of consumer spending
  • Women control more than 60% of all personal wealth in the U.S.
  • Approximately 40% of U.S. working women now out-earn their husbands.
  • Women purchase 91% of new home, 92% of vacations, 80% of healthcare, and 65% of new cars.

Source: https://girlpowermarketing.com/statistics-purchasing-power-women/