An attractive woman has a big demand the same way a rich man has high demand.

I keep seeing posts like, "yeah well, you see more attractive women with ugly guys than you see attractive men with ugly women. This means men have it easier."

The reconciliation I'd like to see from both sides is this:
Men: I'll fight my nature to only value women based on their appearance.
Women: I'll fight my nature to only value men based on what they can provide for me.