Other surveys have shown that women are more drawn to astrology than men. A 2005 Gallup poll revealed that 28% of women believe in astrology, compared to 23% of men. In Canada it's even worse, where 33% of women buy into it.

But as York University sociologist Julia Hemphill tells io9, there's more to this statistic than meets the eye: women are specifically targeted by the popular media.

"Astrology is an unempirical epistemology that's peddled to women as a way of understanding themselves and the world," she says. "All you have to do is open a 'women's magazine', and you'll inevitably see at least one or two pages devoted to astrology.
https://io9.gizmodo.com/why-believing-in-astrology-is-not-as-harmless-as-you-th-1595802206