I've had my share of closes, can confidently approach etc.

But when it comes to trying to attract a girl that I genuinely like or have feelings for, I just completely fall flat.

If someone right now told me to # close some random girl I'd do it without hesitation. But for women whom I am fond of, I lose all my game in a snap.

Does this happen to anyone else? Is detaching myself from these emotions the best thing to do in this case?