"Treat a horse like a woman and a woman like a horse. And they'll both win for you.” -Liz Arden

This stuff works. If you read the sidebar and follow the tone here, you will get chicks. What I wrestle with is why it works so well. I'm sure everyone here came here because they were at some point the White Knight, the guy who treated the girl like a queen, etc. and got shot down. In an ideal world, that's the exact type of guy a girl should go for. We're not in an ideal world.

My question is why do girls want to be mistreated? Why do these approaches work? When I don't give a rat's ass about a girl and am just awesome, she comes to me. When I like a girl and try it doesn't work. I like women. I like treating them well and doing things for them. But this just doesn't work. I'm not some sort of AFC, and I stopped doing the nice stuff and saw the results get better. But there's gotta be a place for some good treatment right? Where's the happy medium?

Sorry for the rant, I just really want to know the psychology of why seduction techniques work. Any reading material would be appreciated.