I'm married, so ignore me. I listen to a ton of pua/self-improvement material just to improve my understanding of people and my relationships generally.

My good friend, friends for literally decades, needs help with women. I've broached the idea with him and pointed him to some audio material, but he's a bit resistant.

Guys/gals - I don't want to intrude or insult. Has anyone had success with explaining the benefits of learning skills to friends in need? Thanks.