Well, I was making some decent progress with a girl in my social circle. We danced a club, very close (kino level 3, grinded etc), almost kissed her (backed out at the last second, lack of inner game, but I'm ready now). And have been flirting and building rapport. I'm making amazing progress, and have built some attraction (it's not that great, so I want to keep building it). Furthermore, I'm making most conversations very sexual so she won't put me in the friendzone. I also do go out without her, but the stories of my exploits do reach her (dancing/grinding on girls and having girls come up to me and talk to me). So it's not like she's the only one in the my world (abundance of mentality).

The reason, I'm going slowly is, social game is a bit different from direct approach. I can't make sudden moves without upsetting the balance (this is my first time doing social game, I'm used to direct approach, so this is a massive learning experience).

Anyways, my best friend in the group, your typical AFC, randomly came up and asked I wouldn't mind stopping my "gaming", so that he can take his shot at her. This just blind sided me! It fucking came out of nowhere... He's not done anything with her beyond a friendly setting. Yes, he's kinoed her, but nothing beyond lv 1, he hasn't DONE ANYTHING. I've done sooooo much more than he's done in the 8ish month's I've known her...

Is this what woman feel like when a "friend" confesses his love for her?... It was soooooo unattractive! I thought so much less of him! (Background: He spends a lot of time with her, they've gone skiing, out to parties with mutual friends. Basically, I think he may already be friendzoned, but I can't be sure... I suspect when he does reveal his feelings, it will blind side her just as it blind sided me...)

The thing is, he's come a long way. I've been using seddit inner game principals to help him. Concepts like inner game and inspiring him to lose weight, pick up a hobby etc. In a way, I do want him to be happy, so I agreed to stop gaming her until May/June, after he makes his confession. The thing is, he's known her for longer, and I always suspected that he likes her...

This whole thing has left me in a complete mess. (Not over the girl, but the fact that mate just did this...) I have conflicting thoughts about how I should have handled it, was I right? Should I have placed his happiness above mine? Was I a pushover? Is he really my best friend, or did he use me? All of this has left me so shaken. I now distrust my remaining friends, I can't look them in the face without thinking how they might back stab me. In all honestly, I've lost faith in a lot of people. I just disgusted by "nice guys". I no longer want to help my friend, in fact, I'm so bitter about this, I want to see him fail!

Does anyone know how to deal with this? Typically, what behaviors and what types of motivations make this happen? Any theory or any links would help immensely. Something, anything to help me understand!

Edit: Well after the discussion that followed, I think I'll let this go! (I was the one in the wrong, not him, so I'm willing to admit that) Yes, I do have better avenues to finding girls so I'll pursue that. Hell, I ended up getting another #close today. About helping him, well I've tried in the past to introduce him to PUA, but he remains adamant that his AFC way are right. There is little I can do to change his mind, so I won't. Suddenly, I kind of hope he does get the girl, because if he doesn't and I do, there is going to be some hurt feelings. And all you guys are right, friends come before a girl, no matter how AFC.