When looks are far more important and crucial for the life success of men?

A woman doesn't need to look particularly good to be sexually attractive. For men, the differences in how you are treated are far greater.

A woman doesn't need to look particularly good to be treated with respect and care socially. Society has a natural propensity to protect and care for women.

In most cases, life is far more unforgiving to men so they need any advantage, such as better looks, that they can get.

Which makes it really weird as to why society mostly focusses on making women good-looking. Why parents spend far more money, time and effort into making their daughters good-looking. And so on.

Thoughts?