TLDR: Political correctness is a powerful left wing tool to protect us from authoritarian policy and we should learn to use it better and not let the "right" trick us into discrediting it, despite the fact that it has been corrupted by misandrist ideology.

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I think I posted something similar on /r/mensrights ages ago. But I think people on here will be better able to understand, corroborate or improve on it.

Political correctness is something that deeply divides the left and the right.

One way to describe the right is the value of self-responsibility. We are each responsible for our own situation, for our own security, for our own income, etc... This is the perspective that helps me understand the right most. They project those same values on organisations as well, as such a nation is responsible for its own security and must therefore invest in its military.

The benefits of self-responsibility include independence and power over your environment, including your neighbors. As humans are naturally corrupt, it follows that right wingers in general will want to preserve those benefits.

And that's where their disdain for political correctness comes from.

So what is political correctness. It is a set of ideas whose promotion or lack of support would be political suicide. Do you want to promote legalizing shooting you neighbor if said neighbor rides a yellow motorcycle? Your political career is over.

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The core components influencing political correctness are:

- The size of the affected groups and how badly each group is affected. As in, how many people ride yellow motorcycle, versus how many people want to kill people who ride yellow motorcycle. As well as how much the first group cares about not being killed vs how much the second group cares about being allowed to kill them.

- People's "moral sensibilities". As in: I don't have a dog in that fight, but I will strongly oppose any such law.

- Influence from powerful interest groups.

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Political correctness is socially contextual. What is politically correct in one social context may be political suicide in another. People are often forgiving of leaders expressing politically correct ideas that they disagree with simply on the grounds that they would lose their roles as leaders if they failed to express those ideas.

While I did define political correctness in terms of politician's career. It applies to anyone speaking socially who wishes to protect their reputation.

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Political correctness is one of the more powerful tools we have in a democracy to keep a government's extraordinary power in check. By the way it forms it is fundamentally but not completely liberal leaning.

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Today, political correctness has been completely corrupted by feminist ideology.

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The right will regularly try to use that as an excuse to discredit political correctness among MRAs. But we shouldn't let ourselves be swayed like that. Political correctness is OUR weapon to wield. We, as left wing advocates, have the moral superiority here. In a sense we have a very high force multiplier when attempting to wield that weapon.

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Misandrist feminist ideology is well aligned with many powerful interests (as it distracts from class warfare), but as liberals we are always going to be fighting these powerful interests anyway. We just need to learn to use it and make use of it.

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Political correctness comes down to social consciousness. Social consciousness are the concepts that almost everyone knows that most people understand (or agree with). E.g.: "Rape is bad"

I'm not sure how to change what is and isn't politically correct.

Memes such as "go woke, go broke" seem to be an effort towards it. But to put it awkwardly, I don't think that the "social consciousness" is able to understand this message as "be misandrist, go broke" it understands it as "be politically correct, go broke" which is a message that the "social consciousness" will naturally reject.

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Best I got so far is the foundation for the messages that we want to promote to political correctness: "compassion for men" or more accurately "compassion for the human individual, as uniquely flawed as each one is". The problem with the latter is that it is too left leaning, and will disagree with the moral sensibilities of far too many right leaning people. So I guess there's work to be done there, but "compassion for men" is a good starting point.

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Awareness of the social consciousness and knowing when to stand your ground is key to changing the contents of political correctness. Bernie Sanders did it quite well when asked about obama's misandrist comment (see here)