We've all seen those before-and-after pics of celebrities, porn stars, or even just regular women who are average without makeup, but stunning with it on. Do you factor this when discussing attractiveness? For example, if a woman is a 7 without cosmetics, but becomes a 9 with them, what is her actual SMV?

There's that old joke about how a first date should include jogging or swimming so the woman’s make-up washes off and you can see the real her. However, it seems most men like it when women wear it, though a few either don't care, or even prefer women who do not wear any. Is this a RP vs BP difference, or a purely individual one?