TV is dying and I haven’t watched in a long time. At the doctors office they had a baseball game. The commercials were back to back and gender based. Every commercial had to have a weak, dumb male.

(1): Female astronaut. Stay at home husband. Husband gets locked out of car, calls astronaut wife to unlock car remotely. We see female superiority and independence and male inferiority and dependence.

(2): Petite package delivery female approaches large man holding a baseball glove urging her to throw the package. She throws the package like a pitcher and he flies 10 feet back, groaning in pain and staring at the package smiling and commending the women’s strength. Once again female superiority and male inferiority. Female display of strength and male display of weakness.

(3): Beer commercial. All the men were doing house making chores. All the women were doing strength related sports and construction. Women vs. male arm wrestling, woman wins and the crowd cheers. Once again display of greater female strength and weakness in men.

(4): Car commercial. Football players were mixed genders. Multiple scenes where women tackle men and multiple scenes of men messing up. Again: female success, male failure

(5): Advil PM commercial. Female and male both toss and turn in the bed. After Advil PM, female takes on the big spoon position, male takes on little spoon.

One has to wonder what happens when little boys get exposed to these messages that he is inferior in both strength and intellect.

These commercials were back to back. Not ONE was gender neutral. They were all about making men weak, dependent, dumb and women strong, independent, intelligent.