The new IKEA advertisement:

https://www.youtube.com/watch?v=kVc4I7yqbvc

Really inspires you to buy furniture there, right? /s

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Youtube also pushes this one a lot:

https://youtu.be/ADMIwIVB7CU

But where is a video where a woman is seen doing yard work? No equality needed when it's hard manual labor it seems.

There is another one with a couple where the IKEA motto is: "share household chores!", but it's not mowing the lawn, painting the garage, trimming hedges or cutting firewood either. Those jobs belong to men according to IKEA. Only share chores if they're done by women too.

Not that I'd ever buy their overpriced furnitures anyway but the woman = victim, man = abuser is just an asinine way to advertise themselves. So fuck IKEA.