How is it, that every time there's an election, it is ALWAYS womens rights and needs that are at the forefront of politicians and the media?

In the lead up there's always this constant stream of "women will lose these rights..." and "we need more money for womens services..."!

Then once the election is over, all my news feeds are posts, videos, reactions etc of women bawling their eyes out about how "we're so oppressed" and "we're second-class citizens"!

How has this been able to manifest to something this big? I know feminism is a big driving force behind it, but surely that can't be the sole reason....