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U.K. Considering Regulating Ads to Make Sure the Women In Them Aren’t Too Hot

jimrosenz

May 1, 2016
49 upvotes
/r/MensRights
http://www.nationalreview.com/article/434764/uk-advertising-agencies-feature-unrealistic-women
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Post Information
Title U.K. Considering Regulating Ads to Make Sure the Women In Them Aren’t Too Hot
Author

jimrosenz

Upvotes 49
Comments 31
Date May 1, 2016 5:57 AM UTC
(10 years ago)
Subreddit Posted in /r/MensRights
Original Link https://old.reddit.com/r/MensRights/comments/4h7zmf/uk_considering_regulating_ads_to_make_sure_the/
Archive Link https://theredarchive.com/r/MensRights/uk-considering-regulating-ads-to-make-sure-the.950491
https://theredarchive.com/post/950491
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Comments

[–]Yeah_Nopes 18 points19 points20 points 10 years ago (2 children) | Copy Link

If there is one thing that feminists hate more than men, it's attractive women. Well not the women themselves, just their bodies. Which if you think about it, fits perfectly with the feminist definition for objectification. I thought feminists hated objectification?

Once again feminism shown to be a hypocritical hate movement built on projection.

[–]Archibald_Andino 7 points8 points9 points 10 years ago (0 children) | Copy Link

They list the height, but never the weight for female athletes. They list the weight for every male athlete at every level. Same as these ads. Every cologne ad, underwear, fashion or fitness ad with a male model shows him as lean, ripped, six-pack. But not women. According to feminists, women are just too fragile. Women can't handle it. SJWs need to censor things for their own protection because of likely mental illness as a side effect. It's weird the way they don't see this as an insult.

[–]andejoh 0 points1 point2 points 10 years ago* (0 children) | Copy Link

I wonder how their going to rate her. I'd suggest limp, somewhat erect, full erect, and cumming.

[–]KrisK_lvin 8 points9 points10 points 10 years ago (9 children) | Copy Link

“We’re serious about making sure we’re alive to changing attitudes and behaviours,” [Chief Executive of the ASA, Guy Parker] said, according to the release.

You have to love the grammar of that changing attitudes and behaviours there - sure it can be read to mean ‘responding to changes in the people’, but in the context of this you can also read it as ‘we’re happy to force changes on other people' (whether they like it or not).

And oh look here:

“That’s why we’ve already been taking action to ban ads that we believe reinforce gender stereotypes and that are likely to cause serious and widespread offence, or harm.”

As Timpf says:

Personally, I’d argue that if seeing a picture of a hot lady actually causes you “harm,” then that’s probably more of your own issue than the government’s. In fact, I’d say that government intrusion into this area is ... an egregious overreach of power

[–]Zigzaglife 0 points1 point2 points 10 years ago (2 children) | Copy Link

Most of the people don't want everything to be censored. But government will censor your thoughts too.

[–]KrisK_lvin 0 points1 point2 points 10 years ago (1 child) | Copy Link

But government will censor your thoughts too.

Do you know this?

Sen vord is thrall and thocht is fre : Keip veill thy tonge I coinsell the (Since word is enthrallment and thought is freedom : keep well thy tongue I counsel thee)

[–]Singulaire 0 points1 point2 points 10 years ago (0 children) | Copy Link

That's some Mum and the Sothsegger level shit right there. And frighteningly relevant in this day and age.

[–]SchalaZeal01 0 points1 point2 points 10 years ago (5 children) | Copy Link

The one thing I can credit them on is they want to look into gender-stereotyped advertising aimed at kids, usually to sell toys or licensed products from a kids movie.

Right now I can see stuff from diapers (including the pull-ups types), toothbrushes, toothpaste, liquid hand soap, bubble bath, shampoo, plasters being marketed towards a certain sex, often using a very gendered license like Frozen or Cars.

When I was a kid, there was diapers, no pink or blue ones. There was bubble bath that had a scent, not a license. There was shampoo that had a function (mild, for colored, for permed, for dry, for dandruff), not a license, let alone a gendered one. And plasters, if there was some special-for-kids ones, were not gendered at all.

That's not even going into toys. Now we have Lego Friends, and licensed bikes. Because kids can't just play Lego or ride a bike, they have to ride-while-female-and-announcing-it and play-Lego-like-a-girl. Not even sure why they keep the gendered adult bikes with the bar. It's not like there's a ton of women going in long skirts.

And the frills on handlebars? When I was a kid, it was gender-neutral, now apparently its very feminine or something.

[–]KrisK_lvin 1 point2 points3 points 10 years ago (4 children) | Copy Link

When I was a kid…

Which was when if I may be so bold?

Here’s a 1977 advert for Matey’s bubble bath - This being the 70s, the sell was it would clean the bath at the same time as the kids - I mean fuck knows what chemicals were thrown in there along with the soap, but hey, this was for boys!

Definitely for boys - there’s the implication that a real boy isn’t a real boy unless he’s wearing a layer of grime and dirt several inches thick before he gets in the bath; there’s the more overt design of the bottle - a strapping, jolly navy rating in a blue bottle - and at the end of the ad, the mum pulls out some kind of space age toy speed boat.

A pink Mrs Matey girl version came along later.

Speaking of pink and if you were born in the 80s, here’s a Pink Huffy Dream bike which was a thing apparently - for lasses obviously. BMX bikes were intended more for boys.

To be frank, I think what you mean by "When I was a kid, there was diapers, no pink or blue …” I assume you mean just that your parents, like mine, didn’t waste money on fancy packaging and went for function not form.

Toys have always been gendered. It doesn’t mean little girls can’t play with GI Joe’s, but that doesn’t make them girls’ toys.

Even chimpanzee boys prefer dumper trucks and chimpanzee girls prefer dolls - apparently anyway.

[–]SchalaZeal01 -1 points0 points1 point 10 years ago (3 children) | Copy Link

Toys have always been gendered. It doesn’t mean little girls can’t play with GI Joe’s, but that doesn’t make them girls’ toys.

But they don't have to make the toy kitchen all pink. If they make it a more neutral color like blue or yellow or green, boys wouldn't think twice about playing on it, and parents wouldn't think it makes their son effeminate or gay to do so.

Legos have not been gendered really. Some might say Star Wars and lots of licensed franchises have to do with 'doing' and action. But yeah, it has to be interesting to be worth it. I really don't 'get' why girl toys tend to go with a "let's live like everyday life" when you could do that without the toy, and there isn't a escapist thing at all. To me the action franchises didn't say "boys only", but the hair salons stuff do put emphasis on being female.

[–]KrisK_lvin 1 point2 points3 points 10 years ago (2 children) | Copy Link

… they don't have to make the toy kitchen all pink.

No, that’s true, they don’t have to make them pink.

If they make it a more neutral color like blue or yellow or green, …

How is blue neutral? I’d say for probably getting on for a 100 years or so now, blue has been for boys, pink for girls. Yellow depends on the shade, but with children I think it leans more towards girls than boys, just as green probably leans more towards boys than girls.

White … grey … brown … orange … - I’d go for those for neutral (IMO).

… parents wouldn't think it makes their son effeminate or gay to do so.

Where did this come from? Really, I’m all ears:

What makes you think advertisers can consistently create need as opposed to finding new and innovative ways to remind people of certain desires already inherent in them? They’re not 'engineers of the soul’.

And what do you mean by ‘parents’? That’s a pretty big demographic you’re talking there - that’s a lot of people and it includes same sex couples for one thing.

Do you know for a fact that lots of parents don’t buy kitchen sets for their wee boy children because of some kind of residual homophobia? I think that’s quite suspect and these days a little bit insulting to all but a very few parents (usually of a strongly religious persuasion).

[–]SchalaZeal01 0 points1 point2 points 10 years ago (1 child) | Copy Link

How is blue neutral? I’d say for probably getting on for a 100 years or so now, blue has been for boys, pink for girls. Yellow depends on the shade, but with children I think it leans more towards girls than boys, just as green probably leans more towards boys than girls.

Pink is for girls in a "boys who use it or wear it will get teased" way that blue just isn't.

Do you know for a fact that lots of parents don’t buy kitchen sets for their wee boy children because of some kind of residual homophobia?

It's about wanting 'the best' for your kid, which means diminishing bullying which means making him as conformist as possible so he won't be bothered (even though it will happen anyway). See also why all little boys have very short hair. Just in case someone mistakes them for girls. And its very often the parents who cut it super short. Not the kids asking for it (and if they do its often after a remark of 'you should do it to signify your sex more', or some insult about not looking very boyish).

It's not homophobia it's fear of people being xenophobic (fear of/hostility to difference) towards their kid. But it creates molds that people feel forced to impose on others after. Often because its the only option. There's no 'pink and blue' or those neutral ones' diapers. It's just the gendered ones. No other choice. And that's stupid.

[–]KrisK_lvin 0 points1 point2 points 10 years ago (0 children) | Copy Link

Pink is for girls in a "boys who use it or wear it will get teased" way that blue just isn't.

Yeah, I guess a tom-boy girl is perhaps a bit more widely accepted than a … a … ? whatever the reverse of a tom-boy is … in fact, come to think of it I’m not even sure there is one, is there? I guess ‘delicate’ maybe?

Either way, try finding a particular toy for many girls and coming home with the blue rather than the pink version some time and see what happens …

It's about wanting 'the best' for your kid, which means diminishing bullying which means making him as conformist as possible so he won't be bothered (even though it will happen anyway).

With respect, I think you may have misidentified the problem you’re trying to describe there. First off, any parent who has that much anxiety about what other people think with regard to their own child is going to be directly or indirectly overloading their child with that same anxiety. As the parents’ evident anxiety communicates lack of confidence, the child in turn is quite likely to be diffident and maybe stand-offish themselves - two qualities that attract children with a penchant for bullying. It depends on the community you live in, but I don’t think all or even many parents are anxious to the degree you seem to think. That would be my guess at least.

See also why all little boys have very short hair.

Boys have short hair because it’s cheap and easy to look after and before the age of about 12 or so they generally couldn’t care less. Unless their Sikh kids, but that’s another matter.

I know lots of parents of girls who give them short hair cuts so they don’t have to go through the pfaff of cleaning and bushing and generally maintaining long hair - though admittedly, I don’t think I’ve seen girl under 10 with a short ‘boy’s’ haircut who doesn’t also have pierced ears.

Even so, I think you’re making a mountain out of a mole hill and exaggerating the extent to which everyone is c...t on the basis of the (real and unfortunate) fact that some people are c...’s.

… it's fear of people being xenophobic (fear of/hostility to difference) towards their kid

That’s not really what xenophobic means, but anyway I get what you’re trying to say - and again, see above. That is the sound of a super-anxious parent. It’s one thing being anxious about what other people think of you when you’re an adult, because it can really impact on your life if someone takes against you … but Jesus, putting that on your kid as well? Let ‘em be kids … (not denying there aren’t some parents out there who are have got that big a stick up their asses, but it’s not as many as I think you apparently seem to think there are)

But it creates molds that people feel forced to impose on others after. Often because its the only option. … just the gendered ones. No other choice. And that's stupid.

I’m not even sure it’s true to be honest. I had this argument recently with a woman I know who’s son is about 2 now. She was complaining about how hard it was to get gender neutral toys in the town where we lived and I immediately said - have you never been to [shop X] or [shop y]? - both of which proudly stock gender-neutral toys - and she said ‘Oh, yes, I have.’ So I was like ‘Well, how easy has it got to be exactly?' We’ve got two stockists in the town we live in and it’s not even that big. Quite apart from that, I was a bit more sarcastic in pointing out there’s this thing called the Internet that you can do your shopping on.

You seem to be very serious about this, but I think you need to re-evaluate just how true what you’re saying is.

[–]HotDealsInTexas 3 points4 points5 points 10 years ago (0 children) | Copy Link

I can't wait for the government to get sued by a model or actress who was turned down from a job for being "too attractive."

[–]franklindeer 2 points3 points4 points 10 years ago (0 children) | Copy Link

The U.K has some extremely censorious tendencies when it comes to expression it seems.

[–]Spicy_Shart 2 points3 points4 points 10 years ago (0 children) | Copy Link

The U.K. is rapidly turning into a nanny state.

The U.S. is rapidly turning into a police state.

Anglo-Saxon self-determinism is dead.

[–]Downsizing3 points 10 years ago [recovered] | Copy Link

Fat ugly people do not sell clothes and jewelery. I don't even think fat ugly people could sell cake.

[–]baskandpurr 1 point2 points3 points 10 years ago (0 children) | Copy Link

Apart from the censorship/thought control angle I'd be OK with this as long as the same applied to attractive men in advertising. I find pervasive advertising to be irritating and its habit of constantly showing attractive people is alienating. However, I know this is being done for the wrong reasons. It's about irrational jealousy rather than positive images or changing attitudes. This is an attempt to protect women from feeling bad because they see prettier women in advertisig.

[–]Ultramegasaurus 2 points3 points4 points 10 years ago (6 children) | Copy Link

I can't find it right now, but there's been a study which concluded that women are actually less likely to buy a product if it's advertised for by (below) average women.

[–]Singulaire 1 point2 points3 points 10 years ago (1 child) | Copy Link

IIRC one of those Dove "Real Beauty" campaigns found in the process of market research that while women in groups report that they want to see "realistic" women, individually and when not seen by their peers, they strongly prefer super attractive women.

[–]iongantas 1 point2 points3 points 10 years ago (0 children) | Copy Link

Yes, because that's what "attractive" means.

[–]rossraskolnikov 0 points1 point2 points 10 years ago (0 children) | Copy Link

Most advertising is aspirational. That's hardly surprising.

Do people think that advertising companies don't research and market test the fuck out of every detail?

[–]Archibald_Andino 0 points1 point2 points 10 years ago (1 child) | Copy Link

Yep. Classic case of "my words say one thing, but my actions say the real truth". Sort of like when a woman says, "I don't care how much money a guy makes, a sense of humor is the most important"

[–]questionnmark 0 points1 point2 points 10 years ago (0 children) | Copy Link

Ironically if you like someone you tend to think that they are funnier.

[–]jimrosenz[S] 0 points1 point2 points 10 years ago (0 children) | Copy Link

correct.

[–]omegaphallic 0 points1 point2 points 10 years ago (0 children) | Copy Link

Deguisting.

[–]Mitthrawnuruodo1337 0 points1 point2 points 10 years ago (0 children) | Copy Link

So at some point, some model is going to be told, "sorry, you're too attractive to get this role" in the name of body acceptance?

[–]Allevil669 0 points1 point2 points 10 years ago (0 children) | Copy Link

Just like 1984, Harrison Bergeron isn't a goddamned manual!

[–]Mackowatosc 0 points1 point2 points 10 years ago (0 children) | Copy Link

but but but this is discriminating hot women! Sexism! :>

[–]jimrosenz[S] 0 points1 point2 points 10 years ago (1 child) | Copy Link

Last time I looked, most of these ads with these women are targeted at women to sell clothes, make-up and so forth to them. If women do not like these ads, they would not survive in market competition.

These ads are not targeted at men because men are far too shallow to remember what the product being sold was if the woman in it is rather attractive. Tell the truth. There might be an exception for beer advertising

[–]SchalaZeal01 0 points1 point2 points 10 years ago (0 children) | Copy Link

These ads are not targeted at men because men are far too shallow to remember what the product being sold was if the woman in it is rather attractive. Tell the truth. There might be an exception for beer advertising

They try to sell cars with pretty women in carmaker car shows.

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