Has anybody else noticed not only an increase in the use of the word misogyny/misogynist, but a seemingly complete lack of understanding of its meaning?

Two examples.

Firstly, in feminists' favourite the Guardian, pondering why footballers having sex with multiple women isn't seen as misogyny: Link

Erm, maybe because it isn't misogyny?

Secondly, on a general discussion forum a while back, I raised the topic of circumcision, and whether it should be made illegal for religious/cultural reasons on infants. I was instantly labelled a misogynist by several people for raising this as a discussion (and yes, they were serious).

It seems that people throw the word around wherever there's any kind of criticism of feminism, women, or something that affects women. Disagree with their point? You're a misogynist, and it's like once that's said, people can't see past it and just disregard your views.

Does anyone have experience of this in the 'real world' or online? It's just baffling to me that you're seen as hating women just because you don't agree with something some of them say.