So, why is the majority of advertising and marketing still geared at and involving women?

gixxer · 2023-04-19T20:13:38+00:00

What do you mean “still”? Women control 80% of consumer spending. Men make money, women spend money.

AndyBrown65 · 2023-04-19T22:52:42+00:00

There are a number of reasons and one of the main reasons is that we as a society have a belief of "keeping women happy". TV also has more women viewers than men. Women wish to be part of the decision making process and if not, then they resent that. Women use exclusion to hurt and harm.

"a woman's world is ruled by fear, jealousy and self loathing"

If you notice TV adverts you can tell the target by the women in them.

Men targets: The women are blonde, attractive, makeup, jewellery, scantily dressed
Women targets: The women are brunette, little to no makeup or jewellery, modestly dressed. The men are imbeciles, and the women are "strong, powerful, independent women"

Watch carefully, the underlying emotions used are all about those above. When you hear the word "confidence" used it is a play on the self loathing aspect. You'll see that the men in advertising are using the opposition product, trying to do it themselves, or just painted as useless without a woman in their life.

Here's a classic sexist commercial;
https://www.youtube.com/watch?v=ixfUv5B6bf8

Note the patronising tone as well as the way that men and women are portrayed.

idkyoupickforme · 2023-04-19T20:05:02+00:00

My thoughts;

Women are more likely to be the consumer in families. They do the household shopping, they make big financial decisions, purchase general goods. They control family budgets/finances

The make up and fast fashion industry is huge. There's a lot of money to be made.

I imagine they spend more time on social media where adverts tend to be.

Easier to feed on their insecurities= easier to sell to

More likely to be at home (not in work) therefore more likely to see TV ads

I am just guessing. Idk

lumpynose · 2023-04-20T00:14:21+00:00

Besides the several remarks about women being the spenders I'd also add that women are more gullible and amenable to advertising. Men are more likely to analyze a commercial and recognize when it's bs. Women also have a stronger herd mentality which commercials can easily appeal to.

Aimless-Nomad · 2023-04-20T08:18:21+00:00

Because women are the primary consumers. They make 80 percent of all consumer based decisions. And women are also more gullible and can be easily manipulated by marketing campaigns.

This is only going to increase. So everthing around you is going to be completely catered towards women (more than it currently is).

Equal_Title4506 · 2023-04-19T22:36:37+00:00

female actress acting all childish and impulsive in the advertisement

Because this is how to majority of them act in real life.

GethAndroid88 · 2023-04-20T01:58:01+00:00

Women are more likely to make a spontaneous emotional buying decision whereas a guy will logically weigh up if something is really necessary.

lewandisney69 · 2023-04-20T05:05:53+00:00

Because they account for 80% of consumer base and credit card debt

They are more gullible and tend to make impulsive purchases based on emotion.

PoochieTheDawgg · 2023-04-19T20:37:49+00:00

What commercial has a female actress acting childish and impulsive? That doesn’t seem that common.

beanmaster666 · 2023-04-19T21:10:42+00:00

This is because of the patriarchy 😁!! Women are seen as only visible/sexual objects and it's hammered into our heads from childhood via marketing ploys that we have to morph ourselves to fit into unachievable standards, or no one will love us.

arrouk · 2023-04-19T21:13:00+00:00

Women spend most of the money and what money men spend attractive women are the best way to convince them where to spend it.

solar-garlic1776 · 2023-04-19T21:36:28+00:00

Because women spend the most money/larger consumer base than men

NohoTwoPointOh · 2023-04-20T08:34:57+00:00

Because they are easier to manipulate with marketing tricks.

AspirationsOfFreedom · 2023-04-20T10:15:40+00:00

Money.

It's allways money

vaguebiscuits · 2023-04-20T12:00:43+00:00

https://girlpowermarketing.com/statistics-purchasing-power-women/

Women make up more than half of the U.S. population, and control or influence 85% of consumer spending

The purchasing power of women in the U.S. ranges from $5 trillion to $15 trillion annually.

Women control more than 60% of all personal wealth in the U.S.

Women purchase over 50% of traditional male products, including automobiles, home improvement products, and consumer electronics.

Approximately 40% of U.S. working women now out-earn their husbands.

Women account for 85% of all consumer purchases:

91% New Homes

66% PCs

92% Vacations

80% Healthcare

65% New Cars

89% Bank Accounts

93% Food

93% OTC Pharmaceuticals

Spirited-Road-4345 · 2023-04-20T15:31:38+00:00

Because they're gullible and have a hive mindset.

No-Recognition-4033 · 2023-04-21T05:16:17+00:00

Have you ever been shopping with a woman?

Wonderful_Working315 · 2023-04-21T16:43:21+00:00

They're easier to manipulate. You see this in younger men too. They buy and follow trends, more social media use etc.

Also more likely to deficit spend (credit)

https://finance.yahoo.com/news/nearly-1-10-women-more-120017861.html

https://www.usatoday.com/story/news/education/2023/04/03/women-owe-most-countrys-student-loan-debt/11549996002/

https://witi.com/articles/1992/Social-Media:-Men-vs-Women/

Title	So, why is the majority of advertising and marketing still geared at and involving women?
Author	International-Pool29
Upvotes	35
Comments	32
Date	April 19, 2023 7:57 PM UTC (3 years ago)
Subreddit	Posted in /r/MensRights
Original Link	https://old.reddit.com/r/MensRights/comments/12s83fv/so_why_is_the_majority_of_advertising_and/
Archive Link	https://theredarchive.com/r/MensRights/so-why-is-the-majority-of-advertising-and.1215187 https://theredarchive.com/post/1215187

Comments