Hookup culture seems to be driven more by women than men. If women wanted it to stop they could just put their foot down and say no and the whole system would collapse. But because women actually want to hookup with tonnes of guys hookup culture is here to stay. Most women do seem to want to find a successful relationship as well but they also want to sow some very wild oats.

Also men want commitment as well. Considering how many desperate guys there are and how even fat ugly women have dating/marriage proposals thrown at them everyday.