I think its important for the MRM to adopt and use this word more frequently, particularly when engaging with feminists. We readily use "Misandry" to describe the attitudes in society towards men, but in doing so we tend to ignore the root cause of that misandry, which is fear. Feminists have done a bang up job at making men into monsters, and its bred generations of women (and even some men) that look at (other) men with unnecessary paranoia. For this reason, I think adding androphobia more to our vocabulary will help move the dialogue forward, by not focusing on the hatred of men, but the cause of that hatred.