There is a phenomenon of "too many choice" that has been studied in relations to the purchasing of material goods.

In these studies, they found when people are given too many choices, they tend to have these set of problems:

1) They are dissatisfied with their choice. This phenomenon takes on a "U" shape curve. Where TOO little or TOO many choices causes dissatisfaction.

2) They are paralyzed by choice. People with too many choices take longer to decide.

3) They become more selective in their choices. This is to reduce the burden of comparing all choices down to a limited set of choices.

How does this relate to the dating market? With the introduction of dating apps, selecting partners has become more of a commodity rather than a social experience. People are view more as objects with little to no empathy.

We can see all of these "too many choice" problems matching perfectly with the female dating experience on apps. Women are more and more unsatisfied with their partner. They are waiting longer and longer to get married. And they have too many filters about superficial qualities such as height and income to help reduce the choice anxiety.

I hope this post was informative and helpful in your understanding of our current dating market in the west.