I really hope this doesn't get me banned as I'm weary on bringing stuff up like this.
But I've seen women embrace the word over the years but never cared for it. I would still get upset when women tried to call me bitch in a friendly fellow sister way.

I've always hated this word and hate how guys will talk about "this bitch, that bitch." It bothers me that some random person could go and refer to my kid or my mom as this bitch someday...

Had a guy I work with a month ago I was cool with come up to me out of nowhere and say, "What up bitch!" in a joking way. I was not impressed and just immediately annoyed tf out of me and I'm sure he could tell.