Any backwards gender role about women is called "patriarchal gender roles" or sexism. Backwards gender roles about men are called "toxic masculinity". There used to be a better word for it called hypermasculinity. They don't use the phrase "toxic femininity" or even hyperfemininity. Why is this? Well, it's because they just want to portray men as toxic and demonize them.

Feminists go against slut shaming, but often are the first people to engage in virgin shaming. They use words like incel as an insult and often accuse people of being virgins or never attracting women as an insult, because they judge men based on how much of a chick magnet they are or how sexually active they are. They use small penis insults, including the phrase "small dick energy", which often tend to be used by feminists. It judges men based on how their penis size is, and they accuse men of being bad at sex as insults, because society expects men to be well-endowed, sexually active and good at sex.

Feminists also often use homophobic insults. A man says anything they perceive as anti-woman, they tell them to have sex with men as an insult. Sometimes, they even say this to lonely men, too. They even have said "why don't incels just fuck each other?".

They even say they want men to open up more, but then dismiss any struggles men go through, tell them they're not owed anything and that it's no one's responsibility to help them and that they need to deal with it on their own. They invalidate the male loneliness problem. They respond empathetically to women's loneliness but call lonely men a bunch of evil incels with bad personalities for merely being lonely. They don't practice what they preach.

They also reinforce stereotypes about men using women for sex, being violent and being rapists and how they all should be treated as potential rapists and thugs until proven otherwise. They believe any male domestic violence victim must be the abuser or any male spousal homicide victim must've been an abuser, because they believe men cannot be victims, certainly not at the hands of women, and that women can only be victims. They believe only women are unsafe in this world, even though most male criminals harm men, because they believe subconsciously that women must be protected and men are supposed to be self-reliant and stoic.

The phrase "toxic masculinity" is used to demonize men as toxic and condemn men, whereas backwards gender roles about women are discussed about women being discriminated against instead of being called "toxic femininity". They don't care about stopping hypermasculinity. They reinforce it but pretend to be against it just to demonize men.