A few weeks ago, I was with my family at an Indian jewelry store (we are Hindu) buying gold jewelry for my younger brother who is getting married (a whole different story for another time). Tradition holds that the groom's family has to buy gold jewelry for the bride to be. After all is said and done, we get a pretty good price on a few bracelets and a necklace and the shop owner said something that stuck out to me. He said something along the lines of, "please don't tell any other stores around here about these prices because then they will complain." Now, this may be a selling schtick, but I don't buy jewelry regularly so I wouldn't know.

Anyways, this got me thinking about women and why, although they may display slutty behavior, they act like sluts, or AWALT.

Men and women alike thoroughly enjoy sex, although due to society, we approach it differently, with the same end goal, fucking. If a woman acts like a slut and others know about it, she gets shamed, albeit maybe not in front of her but most definitely behind her back, and most likely by other women. This is where the notion that men are the gatekeepers of commitment while women are the gate keepers to sex come into play.

In a blunt word, women hold no role other than to fuck, gossip, and carry a child to term (and breastfeeding). The rest are things a man can ultimately do on his own. Women especially know this but will never ever reveal it because then they show all their cards and have no leverage. Instead, men who know no better will jump through hoops trying to get a glimmer of pussy while they see other guys get it for free.

Now, back to the main point...women (at least publicly) hate promiscuous, slutty women because those women are showing their cards and it puts other women who are playing the game with beta bucks bob in danger because if a man wises up to the slutty behavior of a woman, he will see her true worth.

This is where LMR and things like "I'm not having sex with you tonight" or "I'm not usually like this" come into play because they hamster to themselves that sex will not happen but it only reveals that A) sex is on their mind and B) they know how society perceives sluts and want no part in being perceived as one because they know it will hurt their social standing.

As we know, women respond to emotion, not logic, so regardless of what they say, see how they act, learn to provoke those emotions, so that you do not have to jump through hoops and instead, can obtain it on a whim.

TL; DR: Women hate sluts because sluts undercut the sexual market by giving away their only valuable quality for free to many men and thus cut away the only advantage that they, as a gender, have.