I've seen some posts about text game here, and the concensus seems to be that you shouldn't text very often, and should keep them short and sweet.

But how do you build attraction if there's no physical contact for a while? Is it inappropriate to be texting more than 10 times in any given day and leave less than 3 days between each text exchange? These rules seem kinda dumb to me. But I don't know how to stop attraction from dwindling if there's no kino for a while.