What I mean is that the men that surround women dictate what they find attractive. If I go to an Asian country that has an average of 5'6 male height as a 6' tall white man, I'm all of a sudden a Chad where I'm just above average in America. And women in those areas act accordingly, I get actual Chad treatment.

If I go to Sweden where 6' is considered average, I'm now incel tier.

If all men collectively raise the bar for attractiveness: let's say men hypothetically start wearing makeup and all working out and taking more care of their skin and appearance, then all that shifts is the bar. If every man is Chad, then women still want the top 20% chaddiest chads. It's just how female attraction works, and tbh it's kinda gross.