online dating is gamified

Most of you are probably familiar with the term gamification. This is where phone apps have turned common everyday interactions into the feeling of a game. Social media is a good example of this where interactions with people and having conversations becomes addictive much like a game does. You increase points by getting more likes or even downvotes. Everybody has an online avatar much like a game. You keep coming back to it over and over again due to the dopamine triggered by the app in the same way a decent video game would. I have observed that when it comes to trying to get matches on dating apps and then actually trying to strike up a conversation and keep the interest of the other person that I sometimes treat it like it's some kind of Zelda quest. You try all manner of discussion topics and conversations to somehow magically unlock the door that will get you to the next level with that person. I recognize how unhealthy this is and it's a subconscious thing that I have to fight now and again. Has anyone else noticed this?