It looks like Gillette did suffer a huge backlash over their toxic masculinity ad after all. Contrary to what SJWs said that boycott wouldn't matter, Gillette lost a massive $8 billion in 6 months due to the backlash. Looks like the fellow man is indeed more RP aware (at least about the feminism driven agenda, but probably not how to deal with it) than we thought. And it's a sign that society's doing everything it does to us only because we're letting them get away at a collective level. Somehow this news didn't appear in my google search feed as the NYT and the tabloids and all the left liberal media papers in my country.

But their top management's statements -- that Gillette lost money because men are shaving less and preferring beards, or that other competitors are offering cheaper products, or that it was worth it for the metoo campaign - that is some incredible hamstering - that is denial and DEERING at its most blatant - and some liberal media houses actually pushed that up in the news - it's astounding how agenda driven news has become these days. Some others on the other hand, have come down heavily on Gillette. It looks like down the road, there might be an open gender war in the media.

But at the same time, looking at what Gillette have actually done, it seems they've gone back to portraying men at their best again - the latest ad being a firefighter dad being admired by his daughter. Don't listen to what they say, look at what they do.

Reddit took down my post the first time for some reason - perhaps due to the links I shared. No issues, check down in the comments.