Does height matter ? how many men only date short women and how many women only date taller men ?

The study, "Does Height Matter? An Examination of Height Preferences in Romantic Coupling," was conducted in two parts. Part one, which used data from the Yahoo! personal dating advertisements of 455 males (average height of 5 feet 8 inches and average age of 36 years) and 470 females (average height of 5 feet 4 inches and average age of 35 years) from throughout the U.S., found that 13.5 percent of the men wanted to date only women shorter than they are. In contrast, nearly half of the women -- 48.9 percent -- wanted to date only men taller than they are.

The second part of the study included 54 male (average height of 5 feet 9 inches) and 131 female volunteers (average height of 5 feet 4 inches) recruited from a U.S. university. The participants answered open-ended questions in an online survey. The findings were similar to the first part of the study: 37 percent of male respondents wanted to date only women shorter than they are, while 55 percent of female respondents wanted to date only men taller than they are.

In both studies the percentage of women who hold traditional view is higher than men, but we only hear about "fragile masculinity" and "hegemonic masculinity" but never "fragile femininity" and "hegemonic femininity"! i noticed that only men are demonized for having traditional views but when women have a gendered expectation it's considered just a normal prefrence. is there a double standard about how the society see the double standards ?