Gillette boss: Alienating some consumers with #metoo campaign was a price worth paying | Only the first half of this article (rest is behind a paywall), but still revealing nonetheless.

fengpi · 2019-08-01T12:39:19+00:00

What I find so incredible about the creator of that ad campaign is that she brags about "the message" that she was spreading. How important it was for her to "spread the message," that was her giant win. That was her big accomplishment. Not "promote the brand I was hired to promote," not "increase my client's sales" or anything greedy or corporate like that, but to spread an unrelated message that had fuck all to do with shaving and, apparently, insulted part of the intended audience.

Okay miss, how about a Pepsi ad where you warn people about the dangers of athlete's foot? That's a very important message. "Wow, my toes have turned raw from a stinking fungal infection and your toes might stink too-- hey, look, a Pepsi can."

fengpi · 2019-08-01T12:31:30+00:00

Aaaahaahaahaaa... pathetic boss thinks fewer sales means more sales, losing is the path to coming in first. Aaaahaahaahaaahaaa... Yes yes, it wasn't a fuck-up, it was all part of a brilliant rope-a-dope strategy where you attain victory by falling on your face. "We meant to do that!" Haahaa...

"See? I'm bleeding from a thousand wounds-- that means I won!"

itswithinmyreach · 2019-08-01T14:07:16+00:00

[permanently deleted]

McFeely_Smackup · 2019-08-01T15:13:36+00:00

doubling down on a colossal fuckup is rarely the correct answer

5th_Law_of_Robotics · 2019-08-01T15:17:27+00:00

I'm guessing they overestimated how many menslib type men there were (since they're very loud on social media) and figured being woke would work out for them. When it didn't the alternatives are to admit it was a failed pandering attempt or claim this was their plan all along.

Egalitarianwhistle · 2019-08-01T15:32:33+00:00

The Woking Dead rule social media. They are very good at punishing and ostracizing. In the real world though, a lot of resentment has built up and so a lot of people are just quietly not buying from Gillette anymore. What's interesting, is that as far as I know, there hasn't been any organization for an actual boycott. It just happened organically.

Even now, I'm not gonna go on social media and rage against Gillette, I've just quietly made the personal decision to buy other companies razors.

the_count1234 · 2019-08-01T20:55:29+00:00

Sounds like Wimp Lo is the boss of Gillette.

"I'm bleeding. Making me the victor." "Face to foot style. Howd you like it?"

Onlymgtow88 · 2019-08-01T18:10:43+00:00

This is what happens when people live and breathe spin and corporation talk, they lose touch with reality.

DavidByron2 · 2019-08-01T20:09:04+00:00

was a price worth paying....... admitted it didn't work

Which?

VoxVirilis · 2019-08-01T20:46:13+00:00

Gillette’s CEO and president, Gary Coombe, says that angering some consumers with its #metoo campaign was a “price worth paying” if it meant the brand could increase its relevance among younger consumers and turn around its falling market share.

But did it?

Keenin455 · 2019-08-01T21:13:07+00:00

Wonder if he'll be saying the same thing when begging in the streets, hungry, for change.

Lion_amongst_gods · 2019-08-01T22:52:24+00:00

Alright. Get ready to pay some more.

miketrance · 2019-08-02T02:08:48+00:00

I wonder what he’s going to say when his ass gets fired and he finds out just how much society gives a shit about the average man. I don’t wish bad things on him but I wouldn’t give him a dollar if he was begging for change.

jp_mra · 2019-08-02T04:11:34+00:00

They are doubling down on the woke-ness:

https://www.forbes.com/sites/leeigel/2019/07/15/pg-donating-529000-to-us-womens-soccer-team-isnt-a-cheap-shot-in-pay-gap-debate/
"It is the latest example of long-standing strategy that P&G uses for connecting with its customers.

FindingKeeping · 2019-08-02T04:43:45+00:00

My Pi hole blocked this website

1LegendaryWombat · 2019-08-02T05:41:20+00:00

Looks like rality ensued, don't play it off, you fucked up you idiots.

Losing to the competition is logical when your products are horribly overpriced and not even that good.

Jackson2615 · 2019-08-02T06:41:00+00:00

Gillette’s CEO and president, Gary Coombe,

I hope he still feels that way when his next performance bonus is slashed coz the company made a loss on his watch ............... shareholders dont want virtue signalling crap they want profits

nocivo · 2019-08-02T07:50:36+00:00

His shareholders will be happy to read this interviews

regularguy98b · 2019-08-02T09:44:28+00:00

Lmao, it was not a price worth paying for them--in any business where only the bottom line matters, a loss of any amount, let alone $8 billion, is never a price worth paying. But now, since they've made the decision to be political they have to stand by their virtue signalling to avoid alienating the few customers they have left. Pathetic.

IamshinyCatchme · 2019-08-13T02:05:14+00:00

This makes me - a 16 year old male - want to go out and buy a pack of 25 disposable bic razors and never consider a gillette in my life

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