When men "love" a woman, they're willing to provide for her, lead her and cater to her in all kinds of ways. And when women "love" a man, they allow him to provide for them, lead them and so on. The sad thing is even men who have noticed this still allow themselves to be used because looking for a woman who won't use them in some way is like trying to find a needle in a haystack, and they don't want to be alone. So they let themselves be used and manipulated.

Even from the first date many women expect men to pay, entertain them and show that they can be generous. Without the man paying, most women couldn't care less about him and wouldn't go on a second date (which is why men insist on paying). And what do women do to show interest? They allow a man to pay and be generous, but they themselves don't actually want to be generous. They like receiving, but they don't care much about giving.

Esther Vilar put it perfectly:

"Love provides women with an excuse for financial exploitation, and men with an emotionally charged excuse. 'For the sake of love' woman will do things that are of advantage only to herself, while man only does things that will harm him."