EE Mobile Network pulls a Gillette

Aimless-Nomad · 2022-07-05T17:32:37+00:00

Stopped right at privilege of being a man. I am not even going to watch the whole thing.

And of course comments are turned off.

sakura_drop · 2022-07-05T17:27:16+00:00

Deja vu all over again. There's another full length ad entitled 'It's Not Her Problem' and several short videos on their YouTube page including one about 'Diversifying your feed' on social media which gives advice on "how to follow hashtags highlighting women's voices."

As much as we try and strive to turn the other cheek, be the bigger man (or woman in some of our cases) there's a part of me that wishes just one organisation or company would have the balls to run a campaign like this highlighting the likes of #KillAllMen and the rampant misandry to be found not just on social media but mainstream media, from news outlets and print media (ala The Guardian and BBC News) to television, film, and beyond.

griii2 · 2022-07-05T19:51:55+00:00

"They're bringing drugs. They're bringing crime. They're rapists. And some, I assume, are good people."

vs

"And if sexist hate starts with us, it must end with men."

Clemicus · 2022-07-05T18:13:42+00:00

This is astounding. The whole thread: https://twitter.com/EE/status/1543889857390333952?t=1ND6xHsYmPlqP48vSNGi5Q&s=19

The statistics someone thought were good enough -- 63% of men (who took part) feel men are mostly responsible

EE commissioned a YouGov study looking at online sexist hate; this showed nearly two thirds (63%) of males feel men are mostly responsible for misogynistic behaviour. Online sexist hate is not a woman’s problem to solve. (1) -Olivia

https://twitter.com/EE/status/1544058778647232512?t=AVhVs8IX0h0_kRcAuCk77w&s=19

Jakeybaby125 · 2022-07-05T21:40:16+00:00

Surprise, surprise, the comments are turned off

PricklyGoober · 2022-07-06T02:01:56+00:00

Sadly, I don’t think (correct me if I’m wrong) it’s as bad of a business move for them compared to Gillette (whose consumer base would be mostly men).

Not to mention many men probably buy into the idea of “male privilege” themselves. Still, I wonder how many of said men have a visceral reaction to that though.

griii2 · 2022-07-06T07:22:11+00:00

Question: Can you think of brands or adds (mostly from the past) that used racism, sexism or other kind of bigotry to pander to their customer's prejudices?

Valoxity-_- · 2022-07-06T09:34:30+00:00

You know its gonna be bad when the comments are turned off.

Sydnaktik · 2022-07-06T05:17:33+00:00

As a reminder, Gilette is owned by P&G (Procter and Gamble)

They make a TON of household products. Nearly all of which are very easily replaceable by competing products. (Toothpaste, detergents, deodorant, shampoo, soap, toothbrush, etc...)

If your SO is doing the shopping and men's rights is not reason enough to change shopping habits, search "boycott P&G" or "boycott Procter and Gamble" and look for a boycott cause that she'll agree with. Here they are implying that women's feet stink. They also aren't so nice to animals.

It might not look like a lot. But losing even just one lifetime customer like this, actually adds up.

Everytime I buy a household item, I check the back for the P&G logo. If it's there, I find a different item. They're all basically the same stuff with different branding anyway.

Lumpy_Shake2890 · 2022-07-06T14:03:01+00:00

Assuming that their point is that woman are bullied online for playing the game simply because they are women, then they probably have a point. I'm not one Twitter like that, so I wouldn't know.

Though, nobetheless, the use of the phrase "priviledge of being male" seems so tone deaf. Even if they intend for it to be specific to the culture surrounding football. Its so easy to take that as a general statement of the world we live in. And if anything, that's the most egregious part about his commercial.

Skeleton_Warrior · 2022-07-18T15:05:36+00:00

So tired of this anti-male garbage. Sexist must end with both men and women working together to end it. But as usual, the focus is only on men.

I don't doubt misogyny exists, but misandry does as well and it's time for it to be recognized and condemned just as much.

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