Gillette backflips on ‘toxic masculinity’ with new firefighter ad | Gillette says it is “shifting the spotlight from social issues to local heroes” after an ad delving into “toxic masculinity” caused a customer backlash.

EricAllonde · 2019-08-22T06:57:58+00:00

This is Gillette saying, "We know we fucked up, guys! Please come back and buy our products again..."

I never will, and I recommend you don't either. If they thought we'd forget how much they hate men & masculinity after only 6 months, they've got another thing coming.

Northmaster · 2019-08-22T06:59:37+00:00

Fuck Gillette.

epalsliphead · 2019-08-22T07:11:54+00:00

LOL, too late for them. The fact that they never apologized after that ad says so much about corporations nowadays.

perplexedm · 2019-08-22T09:13:44+00:00

Who ever took that decision to shame men in a business which sell their products primarily to men should be held by his /her neck and thrown out publicly as a role model to others. Then people will see whether Gillette is really selling male grooming products.

disayle32 · 2019-08-22T09:03:39+00:00

Gillette can fuck right off.

pteawesome1 · 2019-08-22T12:51:49+00:00

Fuck Gillette, not even two weeks ago the mother fucking CEO was doubling down and saying it was worth it.

Rodion-Raskolnikov · 2019-08-22T06:59:39+00:00

Get woke. Go broke.

Mackowatosc · 2019-08-22T10:43:18+00:00

Lol, too late. Not gonna buy your product again.

5th_Law_of_Robotics · 2019-08-22T10:56:09+00:00

So now they're celebrating toxic masculinity?

A little too obvious.

pardonmeimdrunk · 2019-08-22T11:58:25+00:00

Fuck Gillette and their racist, sexist ad. They must really think we’re stupid.

ThePigmanAgain · 2019-08-22T10:46:46+00:00

Fuck 'em. Now that we know what they really think of us, we'd rather shave with tin can lids than their filthy shit.

Blutarg · 2019-08-22T14:25:31+00:00

Oh no, I would never besmirch their wonderful brand with my ugly, poisonous masculinity.

gayMRAguy · 2019-08-22T10:55:59+00:00

Don't forget it's not just Gillette. We've gotta boycott the entire P&G product line.

dudemanyodude · 2019-08-22T09:39:54+00:00

I haven't shaved all year (except on my neck, with a pink, dollar store razor), and I can't believe how much women love the beard.

zeerust2000 · 2019-08-22T11:51:57+00:00

Screw them. I have my 50 year old vintage safety razor and non-P&G blades and I'm content.

gaia2008 · 2019-08-22T12:48:09+00:00

They have one now with young soldier.

ebjoker4 · 2019-08-22T16:35:24+00:00

No doubt this woman still has her job, despite costing P&G BILLIONS in value.

r8001 · 2019-08-22T09:48:32+00:00

They're literary trying to weasel their way out after their fiasco, by trying to somewhat appeal to their main customers, without aggravating sjw's and fems too much at the same time. They can go fuck themselves. Nothing short of "We know we fucked up, we're so sorry! Men are great and the only real kings and rulers of this world!" will do and even then I'd be reluctant to buy their products again.

autotldr · 2019-08-22T14:03:24+00:00

This is the best tl;dr I could make, original reduced by 87%. (I'm a bot)

Razor brand Gillette says it is "Shifting the spotlight from social issues to local heroes" after an ad delving into "Toxic masculinity" caused a customer backlash.

In January, Gillette sparked an online firestorm and boycott threats with an ad about the #MeToo movement challenging men to "Shave their toxic masculinity".

While the "First Shave" ad was generally well received, it was widely seen as Gillette doubling down on its push into social issues.

Extended Summary | FAQ | Feedback | Top keywords: shave^#1 brand^#2 men^#3 Gillette^#4 issue^#5

now_look_here · 2019-08-22T15:08:23+00:00

Their soyboi CEO doubling down on his SJW mission surely didn’t help. Let’s bring that fucker to his knees.

auMatech · 2019-08-22T15:37:13+00:00

Gillette then: "men are toxic, shave off your toxic masculinity"

Gillette now: "guys it was a joke, lol. We don't hate you that much, see? Please buy our stuff"

BruceCampbell123 · 2019-08-22T17:35:23+00:00

Let's not pretend that Gillette is doing anything other than attempting to cash in on social trends.

LockeLamoraLies · 2019-08-23T16:53:11+00:00

Fuck Gillette.

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