Don’t. Ever. Fucking. Quit.

All the years I’ve been helping other guys, through Reddit or on other forums, and with all the people I’ve seen make it – and even more who haven’t made it – I’ve tried really hard to figure out exactly why some people are successful and others aren’t.

Are you born into success? Are you just “lucky“, as many people say? As in, it’s preordained, and some people are just meant to find success, while others are always meant to be losers? Is that “just the way it is”?

Or is success a choice? Do you choose to be a winner? Do you choose to make it? Do you choose not to be defeated, choose not to give in?

And what makes a winner? What makes a loser? What makes someone successful – and is there a way to predict if someone will be successful?

I’ll tell you what, after all this time, I’ve gotten ok at telling who is serious vs who isn’t serious. But I use the word “OK” for a reason – it’s so goddamn hard to predict who’s actually going to stick in there and keep hustling and working for as long as it takes until they reach their goal. So a better question to ask is: With all my years of coaching and helping other guys and being into self-improvement, do I have a secret for success?

Do I have any tips?

Can I tell you how to be successful?

Yeah, I can. All this time, all these people, everyone I’ve ever met, all the people who made it and all who didn’t, there’s literally only ONE thing that matters – Just don’t fucking quit.

Literally nothing else matters. That is the ONLY thing you need to do in order to be successful.

You don’t have to be competent. You don’t have to be amazing. You don’t have to be good. You can be a complete fucking hopeless mess, you can be full of insecurities and doubts and uncertainties and have no idea what you’re doing or if you’re gonna make it. You can feel like you don’t belong – I’ve talked about Imposter Syndrome all the damn time. I have imposter syndrome a lot. None of that matters – I’m a hopeless mess, and I still achieve things. None of my clients are perfect either. The only thing that matters is that you just don’t fucking quit. Ever.

Hang in there – that’s all you have to do. Tell yourself, “I’ll just keep working on this, and I won’t give up.” On your bad days, just survive – tell yourself, “I just have to get through today.” That’s it.

Your only mission is to never ever stop, never ever quit, and I promise you, you’ll eventually get to your goal. Even if it takes you 10 fucking years, as long as you NEVER quit, you will get there.

And that’s it – that’s the secret to success. Just don’t ever quit. It’s the only advice you need to hear from me – you could literally ignore every other thing I’ve ever said, except for that. Don’t. Ever. Fucking. Quit.