first the facts:

woman hold twice as much debt as men, they also spend more and save less

second, generally speaking woman wont date below them, so the more they earn the less their dating pool becomes. the smaller the dating the pool the more time they'll spend alone/non permanent relationship, and its known that people who are lonelier will spend more money on unnecessary things.

all of this is great to preserve the consumerism momentum, and also the economy. i think the lads pushing the new age narrative know exactly why

its a brilliant solution but it does come with the negative side effect of collapsed fertility rates, but oh well, thats a problem for later