To be specific, it is usually the left-leaning media. Although right-wing media does it sometimes too.

Anyway, can anyone explain why the media tries to push this Feminism everywhere? And by that, I mean the third-wave, which isn't really about equality.

Many polls show that vast majority of people believe in gender equality but don't identify as Feminist. Most people aren't Feminists, and yet the media attempts to push it? I don't want to sound like a conspiritard, but that's the case.

And when minority vs majority clash, there's a pushback. We're seeing an aggressive (and successful) pushback against radical Feminist in the video game community, and it's starting to appear on Science forums, Atheism, Sci-Fi, etc.