These qualities seem to be, almost universally, the top three qualities that women look for in men. Considering that these qualities are, essentially, the top three qualities one would require to be successful and competitive financially/professionally(or even socially, as a man), and very little more than that, should one assume that the women who primarily look for these qualities in men are essentially just objectifying men to nothing more than a profession or an income? Are women who romanticize men in suits(which not only represent financial success but also embody confidence, assertiveness and professional ambition) objectifying men in much the same way?

Is this nothing more than thinly veiled materialism, or a gold-digging mentality subtlety disguised in secondary traits? After all, none of these traits are actually necessary or even conductive to a personal, emotional or sexual relationship. A man doesn't need to be confident, assertive or ambitious to be a good partner or lover, nor does he need these qualities to be a stay at home father or care-giver. Most men do not typically require, or expect, women to be confident, assertive or ambitious the way women expect men to be.

Are these "preferences" just a loop-hole for women who eventually realize that being branded a gold-digger would be detrimental to them? A loop hole that allows them to perpetuate gender roles, and to objectify men, free of guilt or social reproach? That by going after the building blocks of success(even when they don't have those traits themselves), instead of directly going after the fruits of a man's success, would be more beneficial and less risky? Trying to capitalize on the prospect of success, or a promise of access to the fruits of a man's future success, after all would be a pretty safe bet. If he ends up being a dud, then they could just switch to another more confident, assertive and ambitious man without being branded a gold-digger(after all, he wasn't rich).

Is that hypergamy still in effect? Are women biologically predisposed to seek out these traits, even when they do not possess any of those traits themselves? Is that kind of mentality in so many women conductive to gender equality? If not, why haven't any "pro-equality" feminists ever really tried to address this?