I do not mean a woman financially supporting a guy or a live at home husband situation. I mean just dating and LTR in general. This has happened twice to me now and another guy is telling me similar story so what is going on?

How common is it for women to want to buy their boyfriend clothes, watches, cologne, shoes, etc? I thought women expect more to be provided for and that this display of gift giving is what a man is supposed to do to show his commitment and his financial stability to a girl he is interested in. Here is some context without saying too much about myself which I hope can help. There's a woman that I'm in a flirty relationship with - no physical intimacy yet - we have been dating for only 5 months but it's a open relationship which she agrees to and is on board with. We agreed we are only having fun and friendship. She is independent and very intelligent and also she's an older woman in her early 40's while I'm in my early 20's so it's not as if she is a naive girl barely discovering the world of boys. She is a full grown adult with a career and the wisdom and intelligence to know what she's doing. Now that that's said on christmas I got her a simple little gift I thought she would like because it was personalized but she bought me a more expensive cologne. Oh well, I didn't think much of it. I liked my gift and I wear it for her when we are together. Then latter we went shopping. I had the intention of buying my own stuff but she insisted on purchasing my things at the checkout. I didn't feel at all emasculated or nothing like that since I saw it as a good gesture from her and I know she is just being nice to me. So I took it for what it is and though to myself I'll reciprocate her nice gesture later.

More recently she bought me a new pair of shoes. A few weeks ago she took me shopping again and bought me new slacks, some dress shirts, a belt and a shower and grooming kit. She says I would look hot for her if I wear this when we go out to places now that the covid shutdown is dying down and we could hang out in more public places. I've spoken to her to see if maybe she is fishing to get a deeper commitment from me but she insists that this is not the case so now I'm at a loss. Im genuinely curious as to why some women do this. Why do they start to buy stuff for guys they like specifically clothes, I've noticed that it's always clothes and shower accessories that have scents that they enjoy men wearing. I seriously thought only men do this. I figures maybe the odd woman out there would do this but she is not the second woman I have been with who shows an interest in financially investing in a guy. So that's the context of my question, I don't see any red flags so don't misunderstand me. I don't feel like I am being manipulated and I do not feel like she is naive enough to think she can buy my feelings.

There has to be another reason or some motivation that I haven't figured out yet as to why certain women do this. I want to get a broader perspective and hear what other women have to say, so thank you all for your time. I appreciate any feedback.