The word "Frame Control" gets thrown around a lot. Some guys seem to think it means be a complete twat and be unmovable. Well if your frame is "I am a complete twat and unmovable" well that is what it is.

Yes a person needs to keep frame. But the nuance is "what frame am I holding".

So what is a frame, this is actually surprisingly simple, its whatever you believe the interaction is. Key word being believe.

If you believe "I am a 5/10 and so women won't like me" then cool, you have set the frame. That is the frame, unless the other person changes it. In which case they hold the frame.

If your frame is "I am a cool guy, who has a lot of shit going for me, I want to give this woman the opportunity to demonstrate she recognises that" then cool that is the frame.

If your frame is "What I am doing is creepy, and women won't like it" then cool that is the frame.

The frame is whatever you believe the interaction is. And for whatever reasons, the strongest frame in an interaction will always win.

Now you may be wondering, "But how do I make her know what the frame is", well the thing is, you don't. All you do is HOLD THE FRAME. Its actually quite simple in principle. As long as you 100% believe the frame you are setting, the subconscious will take care of the rest.

See, when guys say, "how to I frame the situation, so that... you know... I am really seeing if she is woman enough to appreciate what a great guy I am?" Well, what they're really doing is holding the frame of "I don't really believe that. I don't really think that I'm screening her. But I want to fool her into thinking I am. So what do I have to do to trick her into thinking that I am really thinking that she's... " It gets convoluted to even think about it in that way. Do you honestly believe a frame like that will work wonders.

Key note: You cannot trick somebody into thinking you have a frame that you don't. Well maybe you can, but it's extremely difficult to do it. You have to have the frame.

So frame control as a principle is quite simple. Hold onto a belief, believe in it 100% and that is it. Of course your frame may be tested if you are incongruent, but at that point you are probably not 100% believing it, so of course your congruency will be tested.

On another note, initially you will always be setting a frame, this is what you will present to a woman. Be it "I am an attractive guy, worthy of women and connection" or "I am ugly and unsure what to do". Whatever you believe, that is your frame. So the real question is, what frame will work the best.

Also, I do not believe this is just for Cold Approach. Even with swipe apps, you are planning on eventually meeting the woman for real right? Well yet again, you will present a frame.