https://www.bbc.com/news/science-environment-45114692

I note the report claims the following as findings:

1) Send lots of messages - perseverance can pay off

2) Aim high - playing out of your league can be a winning strategy

3) Keep it brief - that long heartfelt message might not be read

4) Be patient - your dream date may just be judging the market

Naturally, it's too soon to declare the results valid, but attention should be paid, if we actually care about the hard facts of sexual strategy, and how it might defy our intuitions.