This 'beta = comfort' meme is inaccurate, confusing and just needs to go away.

Comfort, validation, protection, provider-ship are all necessary components of a healthy relationship, but they are not exclusively (or remotely) beta behaviors.

The core characteristic of any alpha male is being solidly in his frame. Alpha = frame. A man who is solidly in his frame and pursuing his passion on his terms is an overflowing vessel. It pleases him to freely and openly give his most valuable resource (time) to the people who merit his love and affection.

OTOH, a beta man is everywhere but in his frame. He is an empty vessel, seeking validation where and however he can get it to quench the thirst of his tortured, wrecked soul. He gives away his time to those who do not respect or deserve it, receiving only contempt for the low value he projects. Covert contracts for the submissive comfort he lavishes are the order of the day because his low esteem and cowardice would never allow him to openly own what he wants or needs.

So what’s the big deal with ‘Beta Comfort’? Words are powerful. They either enhance the context of how we internalize concepts and behaviors or they detract and muddle. And, how we internalize comfort and its necessity will have a direct impact on the mental state you project and how it’s received. Alpha Comfort, from a place of confidence, strength, and abundance will always be a Display of High Value… Beta Comfort, quite the opposite.

From Rollo’s The Myth of the ‘Good’ Guy

Women neither expect nor want a ‘Good Guy’ because he’s not believable, and his genuineness is always doubtable. That may sound jaded, but throw away any idea of being a ‘Good Guy’ balance of Alpha and Beta, because the Beta side of ‘good’ is so reinforced and common in men that it’s become the default template for women’s perception of you.

Another quote from ‘Myth of the ‘Good’ Guy’ that has been an inspiration in how (and why) I choose to live my life…

There is no Alpha with a side of Beta, there is only the man who’s genuine concern is first for himself, the man who prepares and provisions for himself, the man who maintains Frame to the point of arrogance because that’s who he is and what he genuinely merits. There is only the Man who improves his circumstance for his own benefit, and then, by association and merit, the benefit of those whom he loves and befriends.

So, guys, ‘Kill the Beta’, including any use of the word in the context of a desirable behavior from a RP aware man, living his life on his terms.

Lastly, which guy are you? The guy who provides Alpha Comfort to his friends and family, or the other pathetic schmuck?