Here is an email I sent to both Sun Media and MissingKids.ca:

Over a long period of time the Ads that run in the Sun, on Page 2 at the bottom, are for “Missing Kids” (www.missingkids.ca). I noticed that almost every single ad featured a girl that was missing. I checked the last 30 newspapers I bought and only 1/15 Ads featured a boy. I went to missingkids.com and searched their database and came up with this statistic:

  • 48.7% of the kids listed missing in Canada are male, the remainder female.
  • 6.7% of the Ads in Sun Media newspapers feature males, the remainder females.

Why does MissingKids.ca care so little about the missing boys in Canada?

Edited: grammar errors