Below is a personal ad from a woman. She supplies no picture, but says she is 34, 5'10, 125 pounds.

I am the girl-next-door personified, with real style and great personal charisma. You will find me charming, animated and attentive. I am immaculate in my personal presentation. I appreciate dressing up for the occasion, if it requires, but I am just as comfortable in a pair of fitted jeans and a cashmere pullover - the choice will be yours.

I am seeking a discrete, Exclusive NSA Arrangement with a non-pretentious, affluent gentleman, early 40s to Mid 50s for an uncomplicated, and Mutually Beneficial Arrangement I would like to meet someone who has no hang up about have a ‘Kept Luxury Playmate’. I prefer generous, wealthy and attractive men 5’10 or taller, tone and fit with a nice package. Chemistry is critical as is a mutual desire to spend time with each other both in and out of the bedroom. Wink

So let us unpack this.

The product 5'8" and 125 gives a BMI of 19. Allow for the usual net dating exaggeration and you have 5'7" and 135 for a BMI of 21. So she's nicely lissome. She dresses in style and is going to look good on your arm - still hot at 34.

The price What she wants is to be the kept mistress of a tall, buff, handsome, wealthy, well hung older man, with whom she has great sexual chemistry.

The takeaway She's refreshingly straightforward, a desirable woman, available to a desirable man. Interesting point to note is 5'10" or taller. The default height for the desired man is 6', so in this she signals a willingness to negotiate on her standards- perhaps in recognition of her own ticking biological clock.

Significant point is, profiles like this have gone from zero to commonplace even on hookup platforms like Tinder. Last spring a sweet young Tinder date told me of her sugar-daddy experience (spoiler, she didn't find him attractive, and it didn't last). Another didn't want to be a sugar baby (ie, wasn't looking to be supported or "spoiled"), but her interest in older, attached men was piqued by a friend who made such an arrangement. So far as the the lissome thirty-something unicorn in the profile above goes, when lissome twenty-somethings are willing to go NSA just for the experience, any price tag tag at all likely means a failed auction. Either way, open hypergamy has turned a corner. Hypergamy is the handmaid of polygamy, so we're going to see open polygamy in the next few years. It's inevitable.

There's a lot to unravel over why this is happening and where it's going, but that debate is entirely secondary. The bottom line is, it's always been a buyer's market for the tall, fit, handsome, wealthy, well hung, chemistry laden, older man. It is becoming more so.

Be attractive.

C