Martin Daubney: Advertisers now portray men the way they portrayed women in the 1950s: as either dumb or pretty

Clockw0rk · 2016-01-27T15:35:22+00:00

Once again, people seem to be overlooking psychology because "I'm not bothered by it".

As socioeconomic trends have shifted, parents end up working more and spending less time with their children simply to make ends meet. This provides children far less time with a primary role model. In addition to this, we now live in a technological era where audio-visual media is more popular and prevalent than human interaction and written word. The culmination of these factors is, as some academics tried to point out decades ago, television and the internet are heavily influencing developing youth.

Of course, we all know that it's not just limited to advertising. Gone is MacGuyver, Star Trek, or Quantum Leap. Accessible television programming portraying adult men as competent, creative role models has declined dramatically. Men are depicted as buffoons or handsome but shallow skirt chasers in most shows, excluding the ever popular procedural crime drama which are specifically not for young audiences.

If you're over 20 and had a good upbringing, maybe you've become resistant to this constant media messaging... but if you're a developing youth, you're fucked.

People in this sub are often quick to come down on male feminists and cuckolds, but rarely seem to stop and ask "where do these people come from?" Well, gentlemen and ladies, here's part of the answer. And as any gardener will tell you, if you want to stop weeds, you have to get to the root of the problem.

jimmybrite · 2016-01-27T15:22:53+00:00

For those of you that haven't seen it yet I recommend Vinnie Mac's Misandry in the media series.

Leinadro · 2016-01-27T15:46:42+00:00

Now? Has this perso been living under a rock for the last 25 years?

This is the same logic that says men are "now" facing body image issues as if men had perfect body confidence up until 5 years ago.

Fuck outta here.

2016-01-27T16:32:54+00:00

Archive:

https://archive.is/7O39w

HalfysReddit · 2016-01-27T17:17:03+00:00

I'm under the impression this is largely because while women have historically watched more television (and therefore been the target demographic for commercials), this effect is even stronger today as men are more likely to consume their media through the internet (where the advertising landscape is very different).

It's not part of any agenda to influence society, it's all part of an agenda to convince people to spend their money. And as it's women that are mostly going to be seeing these advertisements, the ads are designed for their consumption.

perfectEarlobes · 2016-01-27T15:12:12+00:00

Here is the thing where i look at this and think..... nope, don't give a shit, not a big deal at all.

Advertising is all about appealing to customers.

Most of those ads are funny. Love the Old spice commercial series, even the KFC one, if anything that is advertising how mundane married life can be.

The only one i found gratuitous, if you can call an ad that (because every single ad is on some level), was the Diet Coke ads. But they are appealing to women obviously and they are objectifying men.

You could look at it and say wow it makes men look like just a slab of meat, or that it paints women like they are dripping waiting for a cock......... or the whole is thing is a bit of mischief.

When Natalie Dormer was asked if women are objectified on TV or in film. Her response was "men are objectified as much as the women".

So when it concerns media, advertising, television or film.... everyone is objectified. That's the whole point, even down to the 6 o'clock News.

To me, this will never be an issue because it's advertising, if it's too offensive it won't sell, has it reached that point. Not be a long shot in my book.

But hey, everyone's different.

Wargame4life · 2016-01-27T13:52:39+00:00

This stuff really doesn't bother me at all, do you know why? because Im not a sensitive little snowflake who looks at adverts or the media for "role models" or get butt hurt because someone of my gender is portrayed a certain way.

If you want to think I am stupid because i am a man and that because you are a women you are smarter go ahead, you will find that your delusion will not impede my intelligence or improve yours, and if we are competing against each other for something your arrogance will be to my advantage.

I am well qualified and worked in a technical field that demanded intelligence beyond any doubt (to even get an interview you need a masters in either Physics or Maths). but I also box and look after myself so am muscular and fairly trendy looking. (i look like a bit like the male equivalent of a bimbo), for various reasons i started spending a lot of time with the Human resources department which were all 20 something blonde girly type girls, and they all thought i was some dumb male bimbo and would constantly sort of make fun and slap their own back about how i cant multitask and how stupid i am. Never bothered me at all, i actually found it quite funny, its only when by chance they saw some of my work and my comments in a professional manner (opinion piece on intranet) they were shocked it was from me.

If you are a competent determined reasonable man you should not be looking at the media or advertisements as some-kind of validation for who you are or what you represent. if anything they are reflection of the user base its appealing to.

e.g if i was interested in buying a new motorcycle and they tried to advertise it to me as a "fanny magnet" with women all flocking around it with their tits out pining over the rider, I would be offended, not for the women but at the fact they think i am so stupid and so unsophisticated, that this kind of obnoxious crass advert would appeal to me or convince me to buy a product.

McFeely_Smackup · 2016-01-27T19:10:30+00:00

The problem arises from the run amok political correctness that doesn't allow any person to be portrayed as the butt of the joke, or the villain, without someone insisting an entire racial/ethnic/sex/whatever group is being unfairly stereotyped by it.

The only remaining "safe" targets are Nazis, zombies, and white men...because nobody is going to stand up in defense of any of them.

fritzcat42 · 2016-01-28T04:22:03+00:00

Considering the way male rights activists are treated, in comparison to how women's rights activists at the time, it's hillarious and sad that more people aren't realize that they're essentially repeating history as the villian / oppressor.

RebelWitch · 2016-01-27T16:20:47+00:00

you silly goose. don't you know it is okay to portray men as dumb or as objects for women be it sex or money? its just not okay to do that to women. jeez get with the new world order program <3

DillipFayKick · 2016-01-27T17:06:37+00:00

Feminists aren't looking for gender equality, they are looking for revenge (all the while denying there may have been good reasons for society to have been the way it was).

Ovendice · 2016-01-27T17:11:56+00:00

Television, movies and advertising are the only places where the Feminist Utopia exists anyway. So once we finally get rid of that (in the best interest of children) then women will have nothing.

And it DOES effect how people think: Media distorts reality to such an insane degree that women and most people in general actually believe that women have taken over the world! That most women are either CEOs, business owners, doctors and brilliant physicists.

When in reality on 2% of CEOs are women, most female business owners are a joke and only own home businesses on line or fluff shops that operate at a loss, are a minority of doctors who can't even stay in the profession and a tiny single digit of anything STEM.

I was the same way as everyone else until I started digging for the truth and the media certainly is never going to make it easy for you.

And in the real world, 99% of the women you have to deal with at businesses are dumber than rocks and as useless as pedals on a wheelchair and can't even show up to work at their seat warming jobs anyway.

tallwheel · 2016-01-28T02:03:18+00:00

Personally, I'm more offended when either gender is made to look stupid than when they're sexualized or used as eye candy. I think targeting a marketing demographic using sexy images of the opposite sex is fine. Scantily clad women in video games is fine. Sexy gardeners in Coke commercials is fine. Sexy people are fine, and they're lots of fun to look at. They also encourage people to lose weight and look better.

Portraying a whole gender as stupid, though. That's not really cool. You shouldn't have to put down the opposite gender in order to make your target gender feel better about themselves.

So, I think nowadays the feminists have gone too far. Since depicting women as stupid has become less acceptable, they have shifted their focus to trying to get rid of sexually "objectified" women in media. As MRA's we should keep our primary focus on men being depicted as dumb. If we worry about men being used as eye candy, we hop on the same crazy train as the feminists.

garglemesh42 · 2016-01-27T21:17:55+00:00

Women make 80%+ of all purchasing decisions. They, in aggregate, also have control over 60%+ of all assets.

Advertisers and marketers are simply trying to cater to the largest possible audience, which is one that wants to see eye candy consisting of the top 10%.

Ignore it, it isn't meant for you.

Ripdog · 2016-01-27T16:30:29+00:00

Ok, so this page just disappeared in the last 5 mins for me. Here's the google cache (mirror): http://webcache.googleusercontent.com/search?q=cache:I2VfYbLFu70J:www.telegraph.co.uk/men/thinking-man/advertisers-now-portray-men-the-way-they-portrayed-women-in-the/+&cd=1&hl=en&ct=clnk&gl=us

Bagatell · 2016-01-27T20:49:20+00:00

Damn, I'm offended, and really feel the body pressure. Since I don't look like that man I'm never going out my door again.

lawrencewidman · 2016-01-27T21:03:00+00:00

Daddy Pig, where are your glasses? Daddy Pig, your stomach is too big... Daddy Pig, is lost... Daddy Pig can't do jack shit. He is what every woman thinks of their married husband...especially the faulty marriages.

SCROTAL-SACK · 2016-01-27T23:12:09+00:00

That model's leg to upper-body development is shameful.

CrustythePrawn · 2016-01-27T23:25:15+00:00

More on this issue at http://www.fighting4fair.com/uncategorized/men-in-the-media-haw-haw-haw-the-jokes-on-us/

MrFlesh · 2016-01-28T05:15:59+00:00

So people watching the idiot box are turned into idiots....i dont lament their loss.

2016-01-28T15:17:54+00:00

To be fair, men have been portrayed as dumb when it comes to video and print for a while. I mean, it's one of the most basic components in the majority of sitcoms and had been since the 70's.

But at least we can be pretty now too!!! Progress.

Horus_Krishna_2 · 2016-01-27T19:49:16+00:00

I think it's for the best we need men to get less macho and tough so in the future we have less wars and crime.

2016-01-28T06:16:55+00:00

The writer seems like a jealous cuck trying to equate being in shape as being dumb... Ive obviously noticed the trend of men(mainly white men now), being portrayed as dumb or beta on tv shows or ads.. so that is true.. but the writer comes off as a jealous cuck when it comes to guys who lift weights.

2016-01-28T00:00:27+00:00

lol who cares

Title	Martin Daubney: Advertisers now portray men the way they portrayed women in the 1950s: as either dumb or pretty
Author	EliCaaash
Upvotes	1076
Comments	152
Date	January 27, 2016 1:12 PM UTC (10 years ago)
Subreddit	Posted in /r/MensRights
Original Link	https://old.reddit.com/r/MensRights/comments/42xe7t/martin_daubney_advertisers_now_portray_men_the/
Archive Link	https://theredarchive.com/r/MensRights/martin-daubney-advertisers-now-portray-men-the-way.957580 https://theredarchive.com/post/957580

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