Do shared values and goals matter more than looks, status, & money?

I was watching a video from Gender Decoded. They mention that marriage rates are staying consistent and does link to women with education, as in, not enough educated men for the educated women isn't true. They go on to mention that educated woman are marrying men of less education, but these men have well above average income for their field. They believe that the reason for the decline in lasting relationships has more to do with a separation between women's and men's values. Like loyalty, family oriented, emotional intelligence, and demeanor. This seems possible with the voting trends. However, when I do see women complaining about the dating market, it's usually about looks & income.

If it is about values, how do you see women's values being different than men's exactly? Example: Some women say they want emotional available men, but men see it as listen to women complain and vent