https://nypost.com/2017/09/05/fear-of-aging-has-women-in-their-20s-stressing-about-wrinkles/

The poll of 2,000 women across the country, conducted by Dermstore, found that the young women of today have started using products to fend off the signs of aging much sooner than their elders, with the average millennial user starting at 26 as opposed to the average over 55-year-old who started around age 47.

The age at which women start wearing makeup is only getting younger it seems, as over 55s said they didn’t start until 15, while those between 35 and 44 started at 14 and women between 18 and 24 say they started at just 13 years old.

(Full disclosure of conflict of interest, Dermstore is a skincare website. I don't, however, think this makes their data unusable or not worth entertaining a thought.)

You may recognize this paradox as a common theme: despite the perceived dismantling of gender roles, rise in equality, feminism etc..., women have, in many respects, increased their desire to fulfill a female gender role - especially one of beauty.

Does this support the TRP concept of "the wall?"

What do you think are the factors that influence this paradox?