for the definition of cash cow:Cash cows is where a company has high market share in a slow-growing industry. These units typically generate cash in excess of the amount of cash needed to maintain the business. They are regarded as staid and boring, in a "mature" market, yet corporations value owning them due to their cash generating qualities. They are to be "milked" continuously with as little investment as possible, since such investment would be wasted in an industry with low growth.
https://en.wikipedia.org/wiki/Growth%E2%80%93share_matrix

despite its growing impopularity, feminism is still constantly propped up by politicians, expecially by the leftist establishment. it looks like they are trying to squeeze out of it any remaining potential in terms of propaganda before dismissing it for good. the recent débâcle of the mtv video "2017 resolutions for White guys" illustrates my point: the video received an impressive 99% rate of dislikes and was removed twice. same thing for the pinksourcing video by the Huffington Post trying to promote the wage gap myth which was severely downvoted. let's not forget the dozens of YT channels devoted to criticize and mock feminism with their hundreds of thousands of subscribers.
people are growing tired of feminist propaganda but there is still some political profit to be milked out of it or so it seems to the political establishment.