This is probably nothing new to all you experienced PUAs out there but I wanted to share this knowledge with beginners because I know it would have helped with my learning curve a lot if I would have known it earlier.

Nice guys get laid too! There's a lot of PUA material out there and as a beginner it's easy to confuse assertiveness and alphaness with being a dick. Let's be clear, being a dick is NOT going to get you women.

So how do you go from a nice guy who gets stood up to a nice guy who gets laid? Well first I'd like you to ask yourself one thing.

"Am I only being nice as a means to achieve an end?"

You are not a "Nice guy" if you are only acting nice because you think it'll make a girl fall for you. Part of growing as a person is about meeting new people. Do you just throw a girl's number away when she says let's be friends? (I hate the term friendzone, it doesn't exist in my book) If a girl wants to be friends BE FRIENDS WITH HER. This doesn't mean meeting her every other day to bake brownies and paint her nails. Just be a good guy greg, you can be friendly and have a nice chat with a lady and not care that she doesn't want to have sex with you.

Being friends with women can come with some great benefits. First of all you will have a good reputation with her friends, you show you aren't like other guys (DHV), you can gain invaluable insight from hearing their perspective on relationships, you can join groups a lot easier if you have a girl with you, you can practice flirting/gaming with no consequences if you fail, the list of benefits goes on.

Just because you're friends doesn't mean you can't flirt with her and use game on her either. This is why I say the friend zone doesn't exist, a girl might just ask to be friends because she's unsure of you. That's when you prove yourself to be a genuine guy who doesn't need to get laid to validate himself. I've worked my way out of "the friendzone" plenty of times. In my personal opinion I think the "friendzone" is where fake nice guys get put. The guys who use being nice as a front, the girl is saying "lets be friends" because she knows you're not really a nice guy and you'll stop chasing her if she says your just friends (would love a female opinion on this theory). Not to mention things change, maybe she was in a relationship at the time and as soon as she's out you'll be first on her radar.

This all ties into the broader subjects of abundance mentality and outcome independence. You should be focused on fun and self improvement, not sex and validation. Also, come the fuck on, it never hurts to have more friends. The more friends, the more social outings available, the more people to meet, etc.

TL;DR: Stop associating female friendship with failure, they can be the missing link in your game.

Edit:These are just my personal ideas, there are some very good comments in this thread, read them!