Many inexperienced men believe that if they show interest, e.g. trying to kiss a girl, and the girl does not reciprocate, then it is game over. The truth is that it all depends on your reaction to her reaction. If you go for a kiss and she turns her cheek to you, and you react by being hurt or overly apologetic, then it may likely be game over. If you react instead by smiling, and continue the conversation as if nothing had happened, then your self-confidence may generate more attraction than if you had actually kissed the woman in the first place.

By being unreactive, a woman will realize that you are a man who is showing honest intent, acting unapologetically, and is secure enough with himself that his emotions are independent from her own. Women do not want the added burden of being responsible for a man’s emotions. Most women would prefer to tether themselves to a man who is well grounded and unreactive to the world around them. Women find attractive a man for whom the world reacts to him. Massive attraction is generated when you are unreactive to your environment or the congruence tests that a woman gives at you.

Do not constantly look to a woman for approval after every word you say. Do not immediately apologize or qualify yourself when a woman does not agree with you. Do not react to situations out of jealousy, to protect your ego or to validate yourself. The best reaction is often a lack of reaction. Being so well grounded and secure with oneself that the opinions of others don’t faze you is incredibly attractive.

You should strive to be a man who is responsive, not reactive. A reaction is an involuntary retort to a stimulus, while a response is a coordinated and thought-out maneuver. While you cannot always control what happens to you, you can control your response. You are only reactive when you want something from another person, albeit even if it is only validation or positive emotions. If you were truly indifferent, then you would not be reactive or value seeking. If you come from a place where you are altruistically providing value to others, then you will never be reactive.

Excerpt from book: Fundamentals of Female Dynamics by Michael Knight

Blog: www.trueanomaly.org

Edit: An additional passage from the book which clarifies what I mean by being "unapologetic."

Many men are ashamed and apologetic about the natural and normal attraction they have for women, and thus are not secure with their masculinity. Being sheepish or apologetic about your actions communicates to a woman that you feel that you are not good enough for her and that you are seeking her approval.

However, being apologetic should not be confused with being empathetic. You should always be aware of other people’s emotions and how you are making them feel. By being unapologetic, I mean that you should have personal integrity, be self-secure and not afraid of upsetting someone as a result of being honest about your beliefs and desires. This does not mean that you should lack empathy and be oblivious and callous to how others feel. Nor does it mean that you should not apologize upon making an honest mistake.

Showing empathy is actually an extremely powerful tool for building comfort with a woman. Showing empathy conveys to a woman that you are not a sociopath and that you are attuned to how she feels. When you see that you are making a woman uncomfortable, it is fine to apologize for the action that led to the discomfort. I actually recommend it. This shows to the woman that you are both attentive and respectful to her. This empathetic apology is different than being apologetic because you are ashamed of who you are as a person, or being apologetic over an honest statement from which a woman drew offence.