I see quite a few posting lately that woman say they dont care about height but as a short guy it seems that from my own experience woman tend to choose guys that's the same height as them or taller.

Short guys or guys shorter then her wouldn't make the cut unless he is exceptional in other areas in his life that brings big value to the woman.

So basically its a preference and exceptional guys gets away with it but in general usually woman will go for guys thats taller then them which to me is allright and fine.

My question is why deny this?

It does matter so wouldn't it be better to be more honest about it?