Yesterday, I had a conversation with female member of my team about seduction and sales. I put this together, and being that it's more of a female lesson, felt it belonged here rather than TRP.

Comments appreciated...

The goal for a man is to raise his SMV so that a woman offers him sexual access. The goal for a woman is to raise her RMV so the man is willing to stay with her.

That's Guy Game and Girl Game in a nutshell.

A guy with high SMV proves himself sex-worthy and stays out of the friend-zone. A woman with high SMV attracts many men, but must prove herself relationship-worthy with high RMV to transition out of the fuck-zone.

Many women have grown accustomed to being lazy in the sexual marketplace. The average woman lacks the skills to sell and makes little effort to build up her personal brand.

She never needed to make an effort to sell sex, because in her younger years, every man was eager to buy. And hordes of beta pussy beggar men drive up the "price of pussy" in the SMP.

After years of male validation, she acts with the entitlement of a wealthy shopper who doesn't realize the hard work required to build a luxury brand (a high-value man) and to orchestrate her purchase decision (his Game). She thinks it all just happens naturally.

She thinks she's being a smart shopper, because she only chooses to be with the hotter guys.

The problem is that those guys only want her for the free trial (ONS). She's sex-worthy but not commitment-worthy. She's stuck in the fuck-zone.

If she gets caught up in the feminist acceptance movement, she won't make the effort to improve herself. Her SMV begins dropping and she gets less attention from guys.

She's frustrated because the guys she keeps trying to buy (bad boys) inevitably hurt her. The nice guys (betas) seem so wimpy and don't appeal to her. And the occasion high-value guy she meets (alpha) is way out of her league.

The day she turns it around is when she realizes she's a seller, not a shopper... And as a seller, she has a diminishing asset that she was giving it away to less than suitable buyers.

What is she selling? It's not sex, because a higher-value guy can get that easily.

She's selling...

  1. Herself as a luxury brand - she's the prize.

  2. The "Girlfriend Experience" that makes him want to always be with her.

  3. The "happily-ever-after" of a LTR.

Skillful selling leverages the psychology of how people buy. With experience, she learns how to package and present herself as the best option and activate his buying triggers.

Buying Triggers:

1. Friendship/Rapport - she acts likeable and shows she likes him (IOI's, green lights).

2. Commonality - she takes interest in his interests. She attunes herself to his frame and immerses herself within it.

3. Leadership/Followership - she encourages and supports his leadership efforts. She submits to his masculinity as her feminine side emerges.

4. Consistency/Commitment - she persuades him to actively declare and show his love for her. Once he does, he acts in accordance with his previous words and actions.

5. Reciprocity - she shows generosity and kindness, engaging him to give back and buy whatever it is she's selling.

6. Social Proof - she attempts to create a buying frenzy by having other suitors compete for her attention.

7. Scarcity - she makes herself not easily available and not easy. She creates a challenge for him.

8. Reason to Act - she responds to his advances, encouraging more. Once she has him hooked, she gives him the ultimatum.

Note:These buying triggers are adapted from Robert Cialdini's book Influence.


Question: How does confusion of the buy-sell relationship of genders corrupt the SMP?