If you are a data nerd like me, you will certainly appreciate this awesome infographic (click link to see the whole thing) put together by the guys at 16best.net. It tells you just about everything you could possibly want to know about how people use Tinder.

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Here are a few points I found noteworthy:

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1) Men swipe right 46% of the time, and women swipe right only 14% of the time.

This reveals a harsh truth of the sexual market. Women are much pickier than men, because sperm is cheap and eggs are expensive. A man can afford to spread his sperm indiscriminately with little consequence, biologically speaking, for impregnating women with inferior genetics. A woman, on the other hand, is stuck with a baby with poor genetics for nine months before she can get pregnant again if she gets impregnated by a man who is not the best she can get. Therefore it follows that women have much higher standards than men.

This is not included in the statistics, but I’ll bet that those 14% are roughly the same among all women. Therefore 14% of men on Tinder are getting all of the interest from women, and the remaining 86% of men are getting very little, if anything. For men, the competition is fierce. If you want to be successful on Tinder, you have to elevate yourself into that top 14%. It can be done, but it’s no cakewalk.

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Peak time for Tinder usage is from 6 PM to 10 PM

Most people are at work or school from 9 to 5 (and probably don’t want to get caught Tindering by their colleagues or classmates), so they get on Tinder when they get home. The practical implication is that if you’re going to do a Tinder Boost, do it during these hours. Preferably on weekdays.

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Only 8% of women send the first message

If you match with a girl on Tinder, it’s pretty much up to you to make first contact. This stems from the fact that every semi-attractive girl gets tons of guys swiping right on her. She can afford to be lazy. Add that to the fact that men are expected by society to take the initiative anyway, and it’s highly unlikely that women are going to message you first. If you want women to chase you, build a high value Instagram. On Tinder, you’re stuck being the chaser.

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Two thirds of Tinder users are men. One third are women.

Being a man on Tinder carries a stigma of being low value. Higher value women are being approached by higher value men in higher value social settings. So it is something of an embarrassment for women to be on Tinder, as it suggests that they do not have access to higher value men (you might have noticed that a lot of women have excuses or rationalizations on their profiles for why they are using Tinder or how they’re “almost never on here”). Therefore, women are only half as likely to use Tinder than men, and those women that do use Tinder tend to be of lower value. You can find high value women on Tinder sometimes (girls who just moved from out of town and have no social circle yet, for example), but the odds are not stacked in your favor.

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More than one third of Tinder users are in Brazil

The stigma associated with using Tinder (and hooking up, and online dating in general) varies by location. I can affirm that Tinder works well in Brazil, and Latin America in general. Especially if you’re a gringo.

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Girls love beach pics

In all three cities measured: New York, London, and Berlin, women are most likely to swipe right if your profile picture is of you at the beach. This could be because women like the beach (especially in cold cities like the three measured), or because beach pictures tend to be shirtless, but not tacky like mirror selfies. Beach pics show value in multiple ways: they show off your body (I’m assuming most men who post beach pics have good bodies), show off that you travel to cool places (if you live far away from a beach), and show off that you go out and have fun. Win-win-win.

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95% of Tinder users only wait 2-7 days before meeting their matches in person

Strike while the iron is hot. The old advice of making girls wait so as not to seem too eager is outdated. Attention spans are short, so plan the date as fast as possible.

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Tinder users who have connected Spotify to their profile have received 84% more matches

Women want to form an emotional connection. Music is probably the number one form of emotional expression for our generation, and an important source of identity for young people (who make up most of Tinder’s users). It follows that people–women especially–feel an instant emotional connection to men who share similar musical taste. So connect your Spotify, and choose a song likely to appeal to the sort of women you’re looking for.

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Tinder users who logged in on Valentine’s Day experienced a 60% increase in matches

Women are more likely to bite the bullet (i.e. the social stigma around online dating) and log on when Valentine’s Day is approaching and they are alone. The rest of the year they may be able to delude themselves with bullshit pop songs about how they don’t need no man, but they feel the most acute loneliness around Valentine’s Day. The same is likely true for Christmas, Thanksgiving, New Year’s Eve, and any other holiday when it’s nice to have a significant other. So your Tinder usage around the holidays will be especially effective.

So there you have it. I’m not a big fan of Tinder in general, but if you do use it, these numbers should help you maximize your success.